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The Impacts of Digital Marketing in Kenya

Digital marketing has rapidly transformed the business landscape in Kenya, leveraging the power of technology and the internet to reach and engage consumers in unprecedented ways. Its impacts are far-reaching, influencing businesses of all sizes and sectors, and empowering entrepreneurs to thrive in the digital age. Digital marketing has leveled the playing field for businesses […]
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The Importance of Marketing: Driving Success and Creating Value

Marketing is an indispensable aspect of any business, encompassing a broad range of activities aimed at promoting products or services to target audiences. Its significance lies in its ability to enhance brand awareness, drive sales, and create long-lasting customer relationships. One crucial role of marketing is to create brand awareness. Effective marketing strategies help businesses […]
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